超级演说家 奥巴马演讲技巧大揭秘(双语)(2)

　　拿别人开涮的同时，也别忘了自嘲：对一个演讲者而言，如果你想要拿其他人打趣，那么一定别忘了也要来自嘲一下。奥巴马曾嘲笑自己在商务部长提名上没有太多选择，他说：“在这么短的时间内任命3位商务部长，恐怕我是头一个了。”实情是，前两位被提名者都由于种种原因而推掉了。结果任命商务部长这么一件本应很顺畅的事，却成了奥巴马政府的老大难。

　　Make fun of yourself: A good rule for speechmakers: If you'regoing to make a joke about someone else, be sure to make one aboutyourself, too. Obama mocks his own poor choices for filling theposition of Commerce Secretary, saying, "No President in historyhas ever named three Commerce Secretaries this quickly." In fact,his first two nominees for the position withdrew their names fordifferent reasons. In a process that had otherwise gone smoothly,the Obama Administration was tripped up by the problem of fillingthe Commerce seat。